Using a SEO-focused Migration Strategy to Preserve Site Traffic and Authority
Over the course of time, website designs and content management systems become outdated and require an update. However, changing domain names, switching CMS platforms, or restructuring URLs can harm search engine optimization (SEO) performance. Thus, it is imperative to take a SEO-focused migration strategy to ensure that existing traffic and site authority are preserved.
This white paper details:
- Why migrations are necessary
- How to develop a migration plan and timeline
- Migration implementation
- Post-migration monitoring
- A successful website migration case study