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h(SEO) - A Holistic Approach to Search Engine Optimization

The Search Engine Optimization Landscape has Changed. Have You Adjusted Your SEO Strategy?

With a growing percentage of search taking place outside of search engines, effective SEO must consider the expanded search universe—spanning traditional search venues, social media, multimedia and other vertical niche sites. This whitepaper outlines The Search Agency's new, more modern and effective approach to search engine optimization, including:

  • The history of search engine optimization
  • Changes to the search landscape
  • The foundation and key components of h(SEO)
  • How h(SEO) better encompasses the current search environment