A Solution for Measuring the Impact of Online Advertising on Offline Sales
According to research from Yahoo! and comScore, as much as 92% of purchases occur offline, however most online marketers can only use online conversions to calculate ROI from their search marketing campaigns.
In order to measure how search influences both online and offline purchases, multi-channel retailers should consider the role of an online-to-offline attribution methodology.
Download this free white paper and learn:
- The limitations of current bid management and attribution platforms in tracking offline sales
- A step-by-step approach for building an online-to-offline attribution methodology
- How to optimize your paid media campaigns using offline sales data
- How a well-known multi-channel retailer implemented this attribution model and discovered its paid search campaigns were driving an average of $36,000 of in-store revenue per day