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The Search Agency's POV: Google Enhanced Campaigns

How Will Google's Improvement to AdWords Affect Your Search Marketing Campaigns?

The Search Agency’s paid media experts detail one of the most significant updates to Google AdWords in the past 5 years - Enhanced Campaigns.

Enhanced Campaigns create a scalable system for managing campaigns across multiple devices, including smartphones, tablets and desktops. We provide complete details of the new features, our perspective on the most significant changes, and delve into the potential impact to advertisers. In this POV you will learn:

  • How enhanced campaigns work
  • Which media types are affected by enhanced campaigns
  • When the change will take effect
  • What campaigns will be affected
  • How the enhancement will impact current device targeting