Important information about Google's new cross-device tracking system
The Search Agency’s paid media experts detail the newest column in the AdWords UI: Estimated Conversions.The new feature allows advertisers to estimate total conversions that come from cross device activity, call traffic, and in-store visits. The Search Agency's POV provides the following information:
- What is changing?
- What is not changing?
- When is the change happening?
- Who does it affect?