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The Search Agency's POV: Google's Estimated Total Conversions

Important information about Google's new cross-device tracking system

The Search Agency’s paid media experts detail the newest column in the AdWords UI: Estimated Conversions.The new feature allows advertisers to estimate total conversions that come from cross device activity, call traffic, and in-store visits. The Search Agency's POV provides the following information:

  • What is changing?
  • What is not changing?
  • When is the change happening?
  • Who does it affect?