Important information about Google's newest and most impactful algorithm update
The Search Agency’s earned media experts detail the newest and most significant update to Google's algorithm in more than a decade. To help advertisers understand the impact of Hummingbird, this document contains information on the nature of the Hummingbird update, the new elements of search, and practical steps for advertisers to adapt to said changes.
You can expect to learn more about:
- Background information that contributed to the recent Hummingbird announcement
- Google's current and future agenda for search
- Details about Hummingbird and other recent updates to Google's algorithm
- Details about semantic search, and more.
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