The Search Agency Logo

The Search Agency's POV: Universal Analytics

Important information about Google's Universal Analytics

The Search Agency’s paid media experts detail Google's Universal Analytics -- a new way to collect and organize data within Google Analytics.

The Search Agency's POV provides the following information:

  • What is Universal Analytics?
  • What are the major differences between Universal Analytics and Google Analytics?
  • Why is it important?
  • What benefits does it provide?
  • How do I implement Universal Analytics?