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A Retailer's Holiday Guide: 7 Strategies for Paid Search Marketing

Are You Ready for the Holiday Hustle and Bustle?

This season experts are forecasting that online retailers are in for a record-breaking season with more consumers turning to ecommerce to make holiday purchases. In effect, retailers must strengthen their paid search marketing strategies to attract qualified buyers in an increasingly competitive market. This whitepaper details seven paid search strategies for retailers to prepare for the fast-approach holiday season, including:

  • Site optimization for mobile devices
  • Google Product Listing Ads optimization
  • Google Shopping for mobile optimization
  • Multi-channel retailers and Location Extensions
  • Bing Sitelink Extensions & Non-Brand Queries
  • Promotions for holiday shopping
  • Landing page quality¬†
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