Best Practices for Implementing Paid Search Marketing for Subscription Based Businesses
Subscription and recurring-revenue businesses face unique challenges in valuing new leads and customers. Marketers must estimate the expected revenue, churn, and lifetime value of every lead acquired, which makes search marketing inherently more complex. This white paper details the complexities of acquiring new customers for subscription-based businesses and presents 7 best practices to drive better online marketing results.
Search Marketing for Subscription Based Businesses covers:
- The three major types of Recurring Revenue businesses
- Major challenges in new customer acquisition
- Online marketing best practices to profitably acquire new subscribers