Learn More about SEM and SEO Best Practices now!
After launching a full-scale search marketing effort, it is easy to get overwhelmed by the amount of data and number of keywords that need to be managed. The complete transparency and up-to-the minute results of a paid search campaign or organic traffic report can make online marketing campaigns quite complex.
This whitepaper details the following to help online marketers successfully manage a search marketing campaign:
- SEM and fundamental iDirect strategies
- The three-tiered approach to Search Engine Optimization (SEO)
- A step-by-step plan for any building or improving a SEO campaign
- SEO and SEM Best Practices