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SEM and SEO: Core Drivers of iDirect Success

Learn More about SEM and SEO Best Practices now!

After launching a full-scale search marketing effort, it is easy to get overwhelmed by the amount of data and number of keywords that need to be managed. The complete transparency and up-to-the minute results of a paid search campaign or organic traffic report can make online marketing campaigns quite complex.

This whitepaper details the following to help online marketers successfully manage a search marketing campaign:

  • SEM and fundamental iDirect strategies
  • The three-tiered approach to Search Engine Optimization (SEO)
  • A step-by-step plan for any building or improving a SEO campaign
  • SEO and SEM Best Practices