The Search Agency’s State of Paid Search Report summarizes current paid search marketing trends across search engines, devices, and industries.
To uncover key trends of Q3 2013, the agency extracted client data from search engine advertising tools. The sample included advertisers who had fifteen consecutive months of data with The Search Agency and an established and stable business model from Q3 2012 to Q3 2013. All results are based on U.S. campaigns only. Our findings and forecasts are based on year-over-year (YoY) and quarter-over-quarter (QoQ) analyses on aggregated client data. Here are some of our key findings:
CPC was up across both Google and Bing in Q3. Average CPC on Google increased 3.5% YoY but fell 1.3% QoQ. Average CPC on Bing was up 19.6% YoY and up 0.9% QoQ.
Google CPCs were up across all 3 device types, with the largest growth occurring in tablets which grew 14.2% YoY