The Search Agency’s State of Paid Search Report summarizes current paid search marketing trends across search engines and devices. All results are based on U.S. campaigns only. Our findings and forecasts are based on year-over-year (YoY) and quarter-over-quarter (QoQ) analyses on aggregated client data.
Paid search trends in Q3 of 2014 saw substantial growth in clicks, spend, and CTR year over year:
Product Listing Ads made big gains YoY on smartphones, click share reaching 42%.
Click-through rate (CTR) across all devices on Google increased; jumping 88% on smartphones.
Overall impressions decreased by 20.3%
Download the full report to get more insights on the latest state of paid search for 2014.