The Search Agency’s Paid Search Trends in Real Estate Report analyzes paid search performance across the real estate industry during June, July, and August 2012 and 2013. The findings are based on year-over-year (YoY) comparisons of aggregated client data.
The Search Agency’s data demonstrates that the total number of ad impressions and paid clicks within the real estate industry are increasing, with a particular surge on mobile and tablet devices, which may reflect larger industry trends.
Some of the key findings of the report include:
- Average CPC was down 14% in 2013
- Paid clicks were up 30%, with virtually all the growth coming from tablets and smartphones.
- Mobile and tablet use peaks on the weekend, as nearly 60% of impressions originated on tablet or smartphone devices